With over 30 years of experience working with the finest retailers of the world, Michael Yacobian – CEO of Yacobian Top-Line Solutions – has developed retail training solutions to convert ‘a selling environment into a Buying Environment®. The Buying Environment® platform is designed to shape physical and digital brand interactions in order to levearge customers' natural desire to buy. Retailers who have iimplemented the Buying Enironment training programs have successfully increased both conversions and basket size.

In an interview published by Retail magazine in 2018, Yacobian states that, “I don’t believe that the customer has evolved. I think the customer is pretty much the same. They just have different options and capabilities. I think it’s the ways in which the customers can access the market and the product has changed dramatically. The difference today is that consumer is more empowered, more control of the shopping experience. Retailers need to adopt a transformational approach and content that is easy to understand, internalize and apply in all retail channels – brick-and-mortar, online and mobile.”

He goes on to talk about how his platform developed: "The concept and idea of launching Yacobian Top-Line Solutions and Buyingenvironment.training came from the history of years working in the retail industry. A lot of retailers don’t have effective training for employees. Old sales approach Higher ups in the organization – who have no real connect with front end executives – create policies which may not be very practical. As a result, a lot of employees fail to connect with the audience, leading to poor sales figures. This is where my company and I come in. We create content that effectively helps in-store employees connect with buyers."

Yacobian's transformational approach and content are easy to understand, internalize and apply in all retail channels, Brick & mortar, Online and Mobile.

Partial list of clients:
Designed, Developed and Implemented Buying Environment®s for:

• Nordstrom – SWAT (Service With Advanced Techniques)
• Bloomingdale’s – The Client Accumulation Solution and A+ Coaching
• Lord & Taylor – The Client Accumulation Solution and A+ Coaching
• Chanel – The Client Accumulation Solution and A+ Coaching
• Gucci – The Client Accumulation Solution and A+ Coaching
• Ralph Lauren – The Client Accumulation Solution and A+ Coaching
• Staples – VIBE – (Valuable Inspired Buying Environment®s)
• Casual Male XL – ABE (Activating Buying Experiences) and A+ Coaching
• The Collective – The Collective Experience
• Lord & Taylor – Signature Customer Experience