Buying Environment® training services include two levels of video skills each having behaviors specifically designed to drive conversion and/or basket size.  

Developed and refined by Michael Yacobian over the last 30 years in every retail environment, across the globe, our interactive video content has been used by the world’s top retailers including:
Ralph Lauren, Chanel, Gucci, Nordstrom, Bloomingdale’s and many others.

In a 2018 interview, Yacobian pointedly contrasts the Buying Envirnoment platform with the traditional model of a selling environment:

"A selling environment is typically what retailers, trained associates have – they train associates to sell. But customers don’t like to be sold to. What they like to do is buy and when brands sell, there is a conflict between the customer’s intent and the seller’s intent. However, when the brands create a ‘Buying Environment®’ then they are more in sync with the consumer and the consumer also feels it.
Tremendous amount of training, learning and application, meetings every day, preparations every day, knowing your consumers – these are the kind of things that Buying Environment®s promote and selling environments don’t.
Brands like Nordstrom and Apple have done extraordinarily well in this area because the consumer believes that when they enter these stores, they are going to receive better and quality interaction from associates."

Physical – in-store

Buying Environment® BEHAVIORS are the hallmark of YACOBIAN Top-Line Solutions. These proprietary customer interaction skills and knowledge acquisition programs are designed to increase the quality and frequency of the Omni Shopper’s in-store interaction. Developed and refined over the last 30 years in every retail environment, and in countless behavior-driven learning sessions.