• A Buying Environment® is an interpersonal and sensory experience designed specifically to stimulate the most powerful and untapped emotion in all of retail: the Natural Emotion To Buy.

    When retailers focus on creating a SELLING ENVIRONMENT, they ignore the basic psychological stance of retail shoppers.

    Today’s Omni-shoppers are quick to shun the face-to-face interaction that had once been the very foundation of traditional shopping. They prefer Omnichannel purchase options with round-the-clock accessibility. They dislike the feeling of being ‘sold to’.

    On the other hand, they enjoy the feeling of ‘buying’ and more than that, they enjoy being ‘helped to buy’.

    Our vision and focus are to assist retailers with attracting, developing and retaining today’s Omni Shopper, by creating and experiencing a Buying Environment®.

    Our vision for what that Brand experience should look like, sound like, and feel like is both innovative and actionable.

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VISIT MINUTES - the new retail Gold Rush

While having the right product, in the right place, at the right time, for the right price is critical, to satisfy the needs of the Omni Shopper quickly and conveniently, it is only the “chip to entry”.

Today, the objective is to attract, develop and retain the Omni Shopper by increasing Visit Minutes®: the time spent with interacting with the Brand. Visit Minutes® training services include a series of high impact video programs designed to help todays retailers increase customer dwell time and overall sales!

This concept has a dual benefit:

 The more minutes customers “comfortably” shop, either physically and/or digitally increases the propensity to buy, while simultaneously reducing the minutes they shop with competitors.